Ms. Amy Carroll is the new owner of the Crescent Moon Shoppe.
The shop offers jewelry, teas, crystals, and more.
By Rachel Fan ’27
Looking for a place to shop for new jewelry and crystals or get tarot readings and unique herbal tea mixtures? Fret not, because the Crescent Moon Shoppe has it all.
With Ms. Amy Carroll taking over the ownership of the shop from her aunt last September, this haven for spirituality and self-discovery is stepping into a new phase.
Located on Center Street and South Whittlesey Avenue on the bottom floor of a charming old Victorian home, the Crescent Moon Shoppe has a history that dates back four years, rooted in the vision of creating a welcoming space “where people could explore astrology and spiritual items,” Ms. Carroll said. “It was about creating a space where like-minded individuals could connect and discover.”
Ms. Carroll admitted that it was challenging to transition into the owner’s role. “It’s been very busy for me since I took over in September,” Ms. Carroll said.
The period was marked by a steep learning curve, especially as it coincided with bustling downtown festivals like Celebrate Wallingford and the busy Christmas shopping season. “It’s been a challenge, setting the shop up the way I wanted while keeping up with the seasonal traffic,” she said.
Under Ms. Carroll’s leadership, the store has grown to offer a wide variety of products and services that cater to the bohemian interests of Wallingford residents. At present, it boasts an impressive selection of crystals for gemstone enthusiasts. In addition, the shop offers an array of jewelry, from tiger’s eye earrings to pink quartz bracelets.
“Our jewelry allows patrons to not only wear beautiful pieces but also to carry the energy of their favorite crystals to them,” Ms. Carroll said.
The shop’s offerings are not limited to just jewelry. Ms. Carroll has also introduced a unique selection of loose-leaf teas, for which she “buys organic herbs in bulk and mixes [her] own tea blends.” These teas complement a selection of books, incense, and candles as well.
Since taking over the Crescent Moon Shoppe, Ms. Carroll has developed plans to make significant changes to the store. One of the recent renovations was the transformation of the back room of the shop. “Over the New Year’s weekend, we took everything out of our back room, which was filled with inventory, and we repainted it,” she explained.
Ms. Carroll aims to repurpose this space into a classroom area, with hopes of a shift towards more educational community engagement. “I plan on having classes accessible for people of all ages,” she said. A classroom will also help the store facilitate upcoming events like in-person psychic consultations and tarot card readings. Pet enthusiasts can also find a deeper connection with their pets through animal communication services.
Jordy Miller ’27 discovered the Crescent Moon Shoppe when she first came to Choate. She recalled purchasing a rose quartz crystal necklace there, which she wears daily. “I find that this shop extremely unique and that the other crystal shops in the area couldn’t compare to it,” Miller said.
Ms. Carroll hopes that the shop will serve as more than a retail space to become a community hub where individuals can explore and express their spirituality freely.
